Marketing research ch- 1 notes hindi / english
What is Research? Definition: Research is a systematic process aimed at finding answers to questions or solving problems. It involves defining a topic, forming hypotheses, collecting data, and analyzing it. Purpose: To acquire new knowledge or validate existing ideas. Types of Research: 1. Fundamental Research: Focuses on expanding knowledge. 2. Applied Research: Conducted to solve specific problems. Methods: 1. Quantitative Research: Focuses on measurable data. 2. Qualitative Research: Focuses on insights and quality. What is Not Research? 1. Information Gathering: Simply collecting information is not research unless it contributes new knowledge. 2. Transportation of Facts: Transferring data from one source to another does not qualify as research. Definitions of Research: 1. Redman and Mory: A systematic effort aimed at acquiring new knowledge. 2. Clifford Woody: The process of defining problems, forming hypotheses, and collecting and analyzing da...